About Us

A family-run business that can help yours to grow.

WhiteTEC is a dedicated provider of hybrid consultancy and managed services to Automotive Retail, specialising in sales, marketing, customer contact, people performance and business improvement.  

Simon White founded WhiteTEC in 2008 based on his passion for sales, and helping Sales Managers become leaders, stemming from his own experiences as a Sales Exec, Sales Manager and Dealer Principal, and from the many stories and AHA moments he had witnessed as a Manager, trouble shooter and coach.  

His defining moment happened about 20 years into his car sales career as a Dealer Principal.  He was working hard and working long hours running a new Flag Ship Business for a leading National Auto Retailer.  He wanted to do a good job, and he wanted to support the team to success, rather than spending most of his time dealing with urgent issues, feeling on a back foot.  Under a lot of pressure, the true light bulb moment was a fiendishly clever customer communication, which kicked off a chain of events and great successes.  After experimentation, refinement, Simon decided to start WhiteTEC and the rest is history.

We are a Devon based, family owned business with a strong focus on creating great results for our clients and great customer and staff experiences.  Post pandemic, a sister company Simon Marine, has been working with a dynamic UK Distributor in Marine leisure sales, who finds our approaches refreshing and innovative.  We are helping them to leverage their core RIB brand, attract used stock whilst also building awareness and interest in their new complimentary brands, using our expertise and proven track record in Auto Retail Sales.  It’s exciting times. 

Our aim is to help organisations, teams and individuals to be the best version of themselves – to create great environments to work and to thrive.  From sales events and customer contact to Executive and Leadership coaching, we are trusted by leading national organisations, small and medium sized businesses across the UK.


Transform your results.

'Highly recommended. All my team love working with WhiteTEC...'
GSM, Sinclair Group

Meet the people behind WhiteTEC

Simon White
Founder & Managing Director

Managing Director and Motor Trade through and through, in his early career he trained and gained his City & Guilds in Mechanical Engineering.  After a few years, working in a Ship Yard, he ventured into the world of car sales, as a Sales Exec for VAG. Simon really understands all there is to know about Automotive Retail and delivering sales targets and empowering teams to be the best they can be. 

He has 36 years plus experience and proven track record as a Sales Coach, Business Consultant, Dealer Principal, Sales Manager and Sales Executive, within leading brands and National Dealer Groups. Simon loves nothing more than getting to grips with dealer teams who are struggling to hit target or they need an experienced mentor to  drive excellent modern practices and better results. 

Jane White
Director | Managing Consultant

Jane is an internationally renowned Executive and Leadership Coach, trainer and Business Improvement Consultant. Before helping Simon set up the business in 2008, she worked for almost 23 years in the corporate sector, leading high-profile programmes and complex project portfolios for leading financial service organisations.  She is a fully qualified corporate and executive coach, an NLP Practitioner and Trainer, and skilled Project Manager and Change Agent.  

Trusted by prestigious brands, independent dealers and groups across the UK

Our success is a product of the great people who make up our team, who ‘show-up’ and contribute, taking personal responsibility for being the best they can be, individually and collectively. We recognise that your people and your customers are your most valuable asset, which is why we strive to make every conversation and transaction memorable for the right reasons. And why so many of our customers and clients, leave us positive reviews and are happy to recommend us to other Dealers Groups and companies.

Our strategic partners

Get in touch with us

Call now on 01548 511738 or email hello@whitetec.co.uk
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