Driving Automotive Sales Excellence

Welcome to WhiteTEC, where automotive retail sales success meets innovation. A family owned business, We are passionate about bringing out the best in organisations and people. 

We are a friendly and professional bunch, based in the South West of UK, in Devon, operating across the UK and beyond.  Whether onsite or virtually, our services are tailored to meet the needs of your business and people.

With near two decades of dedicated service, we are industry leaders in providing tailored solutions for dealerships. 

Take a look around our website and explore how we make the difference, that makes the difference.


Our Journey and Mission


Since the beginning in 2007, WhiteTEC has been about people and creating connections.  

Our Mission has always been simple, to help businesses big and small, develop world-class teams within automotive retail and grow their business. More customers, more sales, more profits – we give you the tools, training and support to take your business and career from where it is now, to where you want it to be. 

We exist to educate, motivate, help and inspire Dealers and their people, to achieve more than they ever thought possible.  Many of the people working in sales or leadership roles today, and flourishing in their careers, learned their craft and skills through us.

Whether it’s our world-class sales events, sales training  or the personal coaching support from us – WhiteTEC has the resources and expertise to help you get and keep all the customers you want.

Known for our authenticity and focus on results, and trusted across the industry, we build and enjoy long term relationships with Dealerships, Groups and Brands – and their people.  

Thank you to all our clients for choosing WhiteTEC, time and time again.  


The Core Team

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Meet Our MD, Simon White

A driving force behind WhiteTEC, Simon brings a wealth of experience and passion for the Motor Trade, bringing his 30 years + experience and knowledge to help people be the best they can be. Simon loves to train and coach, sharing his experience and guiding individuals so that they are successful in sales and management. That’s why Simon decided to launch WhiteTEC in 2007, and committed to working with Dealerships, leadership teams and sales teams to grow their businesses dramatically.  

Key attributes: 

  • Industry Pioneer: A seasoned professional with over 30 years in the automotive retail sector.  Simon has played a pivotal role in reshaping industry standards.  His unique combination of humour, searing honesty and straight-talking means that trainees, coachees, will discover loads in his 100% practical sessions – and royally entertained along the way too. 
  • Innovative Vision: Fuelled by a passion for innovation and high performing teams, Simon is dedicated to bringing cutting-edge strategies and solutions to every facet of the automotive retail experience. 
  • Client-Centric Approach: Known for building lasting partnerships, Simon ensures that WhiteTEC’s tailored solutions align with the unique goals and challenges of each client.
  • Leadership Excellence: Simon cultivates a dynamic and collaborative work culture at WhiteTEC, empowering the team to deliver exceptional results and drive client success.

Meet Jane White, Projects Director

As Co-founder and Projects Director of WhiteTEC, Jane is a seasoned Coach and Consultant, with a passion for helping individuals, especially women in leadership roles, succeed.  She is a well rounded individual, with a warm personality, and a unique blend of skills and expertise, including coaching, training, NLP, communication and emotional intelligence development, leadership, business and project management. Her work takes her all over the UK and beyond to Europe and India, helping businesses and individuals take their success to the next level. Jane’s career spans over 30 years, having worked in financial services, professional consulting as well as Automotive Retail, completing projects and assignments of high importance and complexity, whilst on time and under budget. Jane is a valuable partner in a leader or high achiever’s journey, providing support, guidance and tools for personal and professional growth. Whether that is pushing the needle on earnings, driving business or personal success,  it’s life changing and the results you’ll achieve will be extraordinary. 

Key attributes: 

  • Expert Coach and Consultant: With a background in coaching and change consulting within leading organisations and professional qualifications and PG credentials in Leadership, Management and Coaching, Jane has successfully guided numerous  organisations, teams and individuals towards heightened success and peak performance.
  • Industry Insight: A deep understanding of the automotive retail landscape allows Jane to craft bespoke solutions and people development programmes that address the evolving needs and challenges faced by dealerships and their teams.
  • Client-Centric Philosophy: Jane is dedicated to delivering client-centric solutions, ensuring that every sales event, coaching and consulting engagement is tailored to achieve optimal results.

Building Sales Capability. Delivering Serious Results.

Why choose Us?

Clients and teams across the UK, automotive retail businesses and brands, choose us for 5 reasons.

1. Experience Matters: With a proven track record since 2007 and outstanding knowledge and experience at dealership management and manufacturer level prior to WhiteTEC, across volume and luxury brands, we bring superior expertise and attention to detail for our clients. 

2. Deep Knowledge of Sales: We understand how to sell more cars!

3. Tailored Solutions: Every programme, activity or project is crafted to meet the unique needs of our clients, driving success and exceeding expectations.

4. Industry Insight: Stay ahead with our industry-specific insights, ensuring your dealership is equipped to navigate changing trends and customer expectations.

5. Exceptional Capability: Experienced Team with broad spectrum of disciplines including event management, call centre management, creative and print fulfilment, digital marketing, training and coaching.


Explore our Services. Drive change and results in your team.
Call 07768154978 or email Simon@whitetec.co.uk
Sell More!